Two Factor / Business Verification

Two-factor authentication and business verification are the two things that keep your ad account yours, and they do different jobs: two-factor authentication is a second lock on the front door so a stolen password alone cannot get anyone in, and business verification is the paperwork that proves to Meta you are a real, registered business.

Two-factor authentication, which you will see written as 2FA, adds a second step every time you log in. After you type your password, Meta asks for a short code, either texted to your phone or generated by an authenticator app, so that someone who has guessed or bought your password still cannot get through without also holding your phone. It is the single most effective thing you can do to stop your account being taken from you.

Business verification is a separate process and it is not really about the login at all. You submit documents to Meta showing your business is real and registered, and in return Meta treats your account as a legitimate business rather than an anonymous one. It is what can be required before you get access to certain features and higher limits, and it is what makes Meta take you seriously when you need something sorted out.

This matters because a stolen ad account is one of the worst mornings in this job. Someone gets in, points your budget at their own ads, spends on the card you have saved, and often locks you out of the account while they do it. Two-factor authentication is the lock that usually stops that from ever starting, and business verification is what gives you standing when you have to go to Meta and ask for help.

Turn on two-factor authentication for every single person who can log in, not just yourself. The account is only as safe as the weakest person with access to it, so one team member still logging in with a password alone is the open window a thief climbs through, no matter how locked down your own login is.

Set both up before you need them, because after the account is gone it is far too late.