Pattaya · Performance marketing

A senior brain on your account. Every week. Not just at the start.

Senior-led performance marketing from Pattaya. The founder owns the strategy. The team executes on an AI-augmented layer. Measured against one metric agreed before the first invoice.

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$0
Ad spend managed over 13 years
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Brands across 13 industries
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Years inside ad accounts
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Markets from one Pattaya base
Brands the founder has run campaigns for, in prior roles
DittoAmazonBlackBuckAgriCentralAgrimDecathlonDiageoTapzo
Services

What we run

Seven capability areas built around paid channels as one connected system. The diagnostic decides which apply to you.

Performance marketing

Paid campaigns run for revenue, not clicks, across every major channel.

MetaGoogleTikTokLINEYouTubeAmazon DSP

Marketplace and e-commerce ads

Selling where buyers already are, plus your own store.

ShopeeLazadaGoogle ShoppingDPA

Full-funnel optimization

Awareness to repeat purchase as one system, with server-side tracking.

CRMServer-sideRetention

Analytics and measurement

Attribution, dashboards, funnel and cohort analysis you can trust.

GA4MixpanelAttribution

CRM and automation

Lifecycle flows that turn one purchase into many.

LeadSquaredCleverTapMoEngageWhatsApp

Growth strategy and consulting

Channel mix, market entry, budget allocation, growth audits.

AuditsMarket entryBudget mix

Team building and training

Hiring, SOPs, and accountability so the capability stays in-house.

HiringSOPsPlaybooks
The promise

Three commitments, made operationally honest.

Most agencies sell you the founder and deliver you a fresher. Solo Scale is built so that does not happen.

The founder owns the strategy

Dheeraj is looped into every engagement, every week, not just at onboarding.

The team executes to one standard

A trained bench on an AI-augmented layer that handles reporting, research, and anomaly detection.

One metric, agreed upfront

One number per client, agreed before the first invoice and tracked weekly.

Work

Selected results

Expand any row for the key numbers. Filter by industry.

These outcomes were delivered by Solo Scale's founder, Dheeraj Pulavarthy, in prior roles before founding the agency. Solo Scale's own client outcomes will be added as they ship.
AllInsurTechLogisticsAgriTechMarketplaceE-CommerceAd Tech
-67% cost per lead
An advisory-first InsurTech platform
InsurTechFull-time

Performance marketing was written off internally. It became the highest lead-generating channel in the company.

-77%
cost per interested lead
5x
monthly spend scaled
2 → 6
team, zero attrition
750 to 1.9M users
An Indian trucking logistics platform
LogisticsFull-time

No marketing team at the start. Truckers on one side, businesses on the other, a reason for both to stay.

28 mo
zero to scale
2-sided
marketplace built
81x return on ad spend
A B2B agricultural inputs marketplace
MarketplaceFull-time

Paid had to pay back in GMV, not vanity metrics. The performance function was built from scratch.

$97k → $7.91M
spend to GMV
150k to 400k per month
A B2C farming app for smallholders
AgriTechFull-time

Scaled farmer acquisition without the cost per install running away.

45% → 83%
registration completion
17% → 31%
three-month retention
$51.5M portfolio
A global e-commerce advertising platform
Ad TechFull-time

A regional advertiser portfolio managed at scale across search, display, and DSP.

150+
advertisers
75%
goal-met rate
7x sales growth
A global sporting-goods retail chain
E-CommerceConsulting

Paid channels moving actual sales, connected to the funnel rather than run standalone.

Full funnel
awareness to repeat
Markets

Four markets, one Pattaya base.

Native in English, Hindi, and Telugu. Most agencies serve one or two markets.

IN India

Thirteen years across insurance, logistics, agritech, education, and e-commerce, with a working time-zone overlap from Pattaya.

TT Caribbean

A cultural bridge into Trinidad and the wider Caribbean, on the same full-funnel discipline as the enterprise work.

TH Thailand

Home base in Pattaya, inside the Eastern Economic Corridor, with THB billing on the roadmap.

US United States

Remote-first senior operating help at a fraction of a US in-house cost, USD billing, async-first.

On Thai platforms, said plainly: LINE, Shopee, and Lazada campaigns run on transferable marketplace experience from a $51.5M Amazon Ads portfolio. Platform-specific depth on each is being built now, with hands-on test campaigns rather than borrowed playbooks.

Founder

The senior brain you are buying.

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I have been inside ad accounts for 13 years. Not selling them. Not auditing them. Running them. At Ditto Insurance I dropped cost per lead 67% and scaled spend 5x. At BlackBuck I took an app from 750 users to 1.9 million in 28 months. At Amazon Ads I managed a $51.5M portfolio across 150-plus advertisers.

I built Solo Scale because most agencies sell you the founder and deliver you a fresher. I own the strategy on every client. The team executes on an AI-augmented layer so senior thinking goes to decisions, not spreadsheets. You will get a straight answer here.

Dheeraj PulavarthyFounder · Solo Scale · Pattaya, Thailand
Testimonials

What clients say.

Client testimonials will appear here as Solo Scale engagements ship.

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FAQ

Questions people ask

A team. The founder owns strategy on every account, and a trained bench executes on an AI-augmented layer. You are not handed to a junior after the first call.
India, the Caribbean, Thailand, and the United States, from one base in Pattaya. Native in English, Hindi, and Telugu.
A retainer for senior strategy and execution, plus a performance component tied to one agreed metric. Pricing starts where the business case starts.
With a paid diagnostic that produces a one-page recommendation: what to fix, in what order, with what budget. If you do not proceed to a retainer, you keep the document.
The agency is new. The results shown are the founder's prior-role work, stated plainly. Solo Scale's own client outcomes will be added as they ship.

Let's define the one metric that matters.

Every engagement starts with a paid diagnostic and a one-page recommendation. If you do not proceed, you keep the document.

Book a 30 minute call