Solo Scale is a senior-led performance marketing team based in Pattaya. The founder owns the strategy. The team executes, supported by an AI-augmented operating layer. Performance is measured against one metric agreed before the first invoice.
Most agencies sell you the founder and deliver you a fresher. The senior brain leaves your account after the onboarding call. Solo Scale is built so that does not happen.
You always have a senior brain on your account. Not at the pitch. Every week.
Dheeraj is looped into every engagement, every week, not just at onboarding. The senior-level thinking stays on your numbers and your growth direction from day one to day last.
The people running your campaigns are not fresh graduates reading a playbook. They are a trained bench, supported by an AI-augmented layer that handles reporting, research, and anomaly detection so their hours go to decisions.
Cost per qualified lead. Revenue from paid. GMV. Return on ad spend. One number per client, agreed before the first invoice and tracked weekly. If it cannot be defined, the engagement does not proceed.
Filter by industry. Every number below is documented and traceable, not a rounded-up claim.
Performance marketing was written off internally as "not working here." Leads were expensive, quality was low, the channel contributed nothing to revenue. It became the highest lead-generating channel in the company.
750 users at the start. No marketing team. The job was to bring truckers onto one side of the marketplace, businesses onto the other, and give both a reason to stay.
Farmer acquisition needed to scale without the cost per install running away, and the product needed people to come back after the first download.
A B2B agri marketplace that needed paid to pay back in GMV, not vanity metrics. The performance function was built from scratch.
A retail brand that needed paid channels to move actual sales, connected to the funnel rather than run as standalone campaigns.
A regional advertiser portfolio managed at scale, across search, display, and DSP, with performance held to advertiser goals.
Most agencies serve one or two markets. Solo Scale runs across four from a single base, with native reach in English, Hindi, and Telugu.
Thirteen years of performance marketing across insurance, logistics, agritech, education, and e-commerce. The context is not theoretical. Reporting compatible with Indian VC cycles, with a working time-zone overlap from Pattaya.
A cultural bridge into Trinidad and the wider Caribbean, where a large share of the population is of Indian origin. Small-budget, high-touch campaigns run on the same full-funnel discipline as the enterprise work.
Home base in Pattaya, inside the Eastern Economic Corridor. Built to serve Thai SMBs and Bangkok-based foreign founders alike, with THB billing and Thai-language delivery on the roadmap.
Remote-first, results-accountable senior operating help at a fraction of a US in-house cost. USD billing, async-first with a weekly written sync, no payroll complexity.
On Thai platforms, said plainly: LINE, Shopee, and Lazada campaigns run on transferable marketplace experience from a $51.5M Amazon Ads portfolio and 150-plus advertisers. Platform-specific depth on each is being built now, with hands-on test campaigns rather than borrowed playbooks.
I have been inside ad accounts for 13 years. Not selling them. Not auditing them. Running them. At Ditto Insurance, I dropped cost per lead by 67% and scaled spend 5x. At BlackBuck, I took an app from 750 users to 1.9 million in 28 months. At Amazon Ads, I managed a $51.5M regional portfolio across 150-plus advertisers.
I built Solo Scale because most agencies sell you the founder and deliver you a fresher. The senior brain leaves your account after the onboarding call. Solo Scale is built so that does not happen. I own the strategy on every client. The team executes, supported by an AI-augmented operating layer so senior thinking goes to decisions, not to spreadsheets.
I ran an agency once before this one. It failed. I shut it down, sat with why, and started again with the part that was broken fixed. You will get a straight answer here. If your funnel is broken, I will say so. If a number does not hold up, I will not pretend otherwise.
Every engagement starts with a paid diagnostic that produces a one-page recommendation: what to fix, in what order, with what budget, and what the realistic outcome looks like. If you do not proceed to a retainer, you keep the document.