Click vs View Attribution

Click and view attribution are two ways an ad can earn credit: the person either clicked it or only saw it before converting.

Click-through credit means they tapped the ad, then converted. View-through credit means they never clicked, but the ad was served to them and they bought later on their own. View-through is a softer signal because you cannot prove the ad caused the sale, only that it appeared first.

Imagine two buyers. One clicks your ad and checks out an hour later; that is a click-through conversion. The other scrolls past your ad without clicking, then searches your brand next day and buys; on a short view window that becomes a view-through conversion. The first is easy to defend, the second is a guess.

View-through sales inflate fastest and prove the least. Because you can serve an impression to almost anyone, wide view windows will happily credit your ads for sales that would have happened anyway.

Trust clicks to judge, treat views as a hint.