Video Shopping Ads

Video Shopping Ads are shoppable video ads that, for TikTok Shop, have been retired in favor of GMV Max and now survive only in limited Showcase use.

These ads once let you run a video with product tags pointing straight at your TikTok Shop. Since the July 2025 GMV Max migration, TikTok Shop is no longer a supported destination for them, so you cannot build new Shop-destination Video Shopping Ads. They remain creatable only with Showcase as the sales destination.

In plain terms, if you set one up today, you are limited to the Showcase path, and any old TikTok Shop version you still have running is a legacy campaign you can no longer duplicate or rebuild.

Do not architect a new strategy around this format for TikTok Shop. The main Shop route is closed, existing Shop campaigns cannot be edited or copied, and leaning on the surviving Showcase use means building on a format TikTok has clearly moved away from.

A door that is mostly bricked up; use GMV Max instead.