TikTok Shop

TikTok Shop is the in-app storefront where people browse and buy products without ever leaving TikTok.

Instead of sending a shopper to your website, TikTok Shop lets them tap a product tag in a video, a LIVE stream, or the Shop tab and check out inside the app. You connect your catalog, and your listings become buyable right where people are already scrolling.

For example, a creator holds up your skincare bottle in a 30-second clip, a small shopping tag appears, and a viewer buys it in three taps without a single browser window opening. That whole flow, from discovery to payment, happens on TikTok.

Keeping the sale in-app is convenient for the shopper but hands TikTok the relationship. You own less of the customer data than you would on your own site, you play by TikTok's fees and policies, and if your account gets restricted, your storefront goes with it.

Great front door, but it is TikTok's building.