Retargeting

Retargeting shows ads to people who already interacted with your brand and did not finish what they started.

You build an audience from recent engagement, website visitors caught by the pixel, people who watched a chunk of your videos, or people who opened your product page but never checked out. Then you run ads aimed only at that warm group, often with a reminder or an offer.

Say someone watches your demo video and clicks through to your site but leaves without buying. You put them in a retargeting audience and serve a follow-up ad a day later showing the same product. They already know you, so the second touch costs less to convert.

Warm does not mean unlimited. Your retargeting pool is only as big as your recent traffic, so on a small account it can be too tiny to run efficiently, and hitting the same people too often turns a helpful nudge into an annoyance.

The easiest sale is to someone who almost bought yesterday.