Branded Mission

Branded Mission is a campaign format where you post a creative brief, real TikTok creators make videos for it, and you boost the best ones as ads.

You launch a mission with a call to action, and creators discover it and submit videos built around your brief. You review what comes in, select the top performers, and promote those clips as ads in the For You feed, while participating creators get paid based on the terms and the views their videos earn. If you are launching a drink and want authentic voices, a Branded Mission lets dozens of creators pitch takes at once, and you amplify only the ones that land.

You are crowdsourcing creative, so you give up a measure of control over it. The submissions reflect how creators interpret your brief, not a polished script you wrote, so quality and on-brand fit vary, and a vague brief invites a pile of videos you would never want to put your name behind.

Write the brief like it is the campaign, because to the creators it is.