First Commercial

First Commercial is the premium placement that runs your Commercial in the first non-skippable ad spot a user sees in a session.

You buy it through reach and frequency or a takeover deal, not the open auction. Your Commercial runs inside premium curated content like Shows and Snap Originals, and the opening six seconds cannot be skipped. You are paying for guaranteed first-impression delivery, priced on a cost-per-thousand basis rather than a cost per action.

A beverage brand launching a flavor buys First Commercial for a weekend. Every user who opens a qualifying Show sees the six-second non-skippable spot before any other ad, and the brand caps frequency so no one gets it more than twice.

People treat it as a performance buy and walk away disappointed. It is a reach and awareness product sold at a premium. If your goal is cost per install or cost per purchase, the open auction will almost always come in cheaper.

Buy it for the first impression, not the last click.