Collection Ad

A Collection ad is a single image or video with four small tappable product tiles shown underneath it.

The main creative runs full-screen as usual, and below it sit four thumbnails, each linking to its own product page. Viewers can tap a specific product straight from the ad instead of landing on one generic page, which shortens the path from interest to the right item.

Say you sell footwear. Your video shows a model walking, and the four tiles below hold four featured styles. A viewer who likes the second pair taps that tile and lands directly on its page, skipping the hero video's single destination entirely.

Collection ads need real product images that read at thumbnail size. The four tiles are small, so cluttered or dark product shots turn invisible and the format loses its whole advantage. If the thumbnails do not communicate instantly, you are just running a normal video ad with wasted tiles.

Four clear tiles, four clean destinations, four chances to convert.