Traffic

The traffic objective optimizes to send clicks from Reddit to a destination you choose, usually a website or landing page.

You use it when you want people off Reddit and onto your page. Reddit finds users in your targeting who are most likely to click and bills you around the click. You point the ad at a URL, and the dashboard reports clicks and cost per click so you can see what each visit costs you.

Say you are promoting a free webinar. You run a traffic campaign aimed at two marketing subreddits, send clicks to the registration page, and watch cost per click by ad. One headline pulls clicks cheaply, another sits expensive and flat, so you kill the expensive one and put the budget behind the winner.

A cheap click is not a cheap customer. Traffic optimizes for the click, not for what happens after, so a page that loads slowly or fails to convince will waste every visit you paid for. Watch what the traffic does once it lands.

Getting them to click is the easy half.