First View

First View is a premium placement that makes your ad the first in-feed ad a user sees on Reddit that day.

You buy it as a takeover through a Reddit sales rep, not from the self-serve auction. It reserves the first in-feed ad slot on the home and popular feeds, so your creative is the first paid impression each user gets, priced as a fixed daily buy for a share of that first-impression inventory.

A game studio launching a title books First View for launch day, so every user who opens their feed sees the trailer as their first ad before any competitor gets a slot.

It sells reach, not response. People buy First View expecting direct-response numbers and get soft ones; it is an awareness buy, and the CPM sits well above anything you pay in the auction.

Book it for a launch, not for a sale.