Events Manager

Events Manager is the section of Reddit Ads where you set up, view, and verify the conversion events your pixel and Conversions API send.

You install the Reddit Pixel, optionally send the same events server-side through the Conversions API, and Events Manager is where you confirm those events are arriving, deduplicated by event ID, and mapped to the right actions like Purchase or Lead.

After wiring up checkout, you open Events Manager and see Purchase events landing from both the pixel and the Conversions API, matched on event ID so they are not counted twice.

Events arriving is not events mapped. People see a green status and assume it is done; if the event fires on the wrong page or the value field is empty, your reporting and optimization run on bad signal.

Check the event before you trust the number.