Retargeting

Retargeting re-reaches people who already visited your website by matching them to their Quora accounts through the Quora pixel.

You install the pixel, let it build a Website Traffic Audience from your visitors, and then target that audience on Quora. It is the one targeting type that uses your own first-party traffic rather than on-platform behavior, so you are following people who have already touched your funnel.

Someone lands on your pricing page, leaves without buying, and later sees your ad while reading an unrelated question on Quora.

The audience only serves once it is populated and a visitor is matchable. A visitor is matched when they are a logged-in Quora user, and the audience needs to reach a minimum size before it will deliver. People point ads at a day-old audience of a few hundred and wonder why nothing spends.

No pixel, no audience, no retargeting.