Broad Targeting

Broad targeting hands audience selection to Quora and lets its system widen delivery across the platform.

You skip the manual question and topic lists and let Quora decide where your ad runs, using your conversion signal to find people likely to act. It trades control for reach. The system reads who converts and pushes toward more of them.

You run a lead offer and switch a tightly targeted ad set to broad. Instead of the two hundred questions you picked by hand, your ad now serves anywhere Quora's model thinks the offer fits, and daily reach jumps several times over while cost per lead settles once the model has enough data.

Broad needs conversion data to aim. Point it at a fresh pixel with no history and it spends wide and blind. Give it a few hundred events first, then let it open up.

Reach without a signal is just spend.