App Install Campaigns

App Install campaigns report on people installing your mobile app after clicking a Quora ad.

You connect a mobile measurement partner, select App Installs, and point the ad at your store listing. The measurement partner tells Quora when an install happens, which is what lets the dashboard report installs and cost per install.

You launch a budgeting app. You wire up your measurement partner, run the campaign against finance-topic questions, and after a week the dashboard shows the installs Quora drove and the cost of each one, which you weigh against what a new user is worth to you.

Without a measurement partner, installs do not report back. Quora needs that integration to know the install happened, so if it is missing the campaign runs blind on its one core metric. Confirm the partner is passing events before you judge cost per install or scale spend.

No measurement partner, no install count.