Consideration (Traffic)

Consideration, also labeled Traffic, is the objective that optimizes for clicks and outbound visits to your site.

You use it in the middle of the funnel when the goal is to move people off Pinterest and onto a landing page or product listing. Pinterest optimizes for Pin clicks or outbound clicks and you generally pay per click. It suits accounts that have interest but not yet enough conversion volume to train a Conversions campaign.

A furniture store runs a Consideration campaign sending clicks to a seasonal collection page, using the traffic to build a retargeting pool it will later hit with Conversions ads.

Outbound clicks are not the same as Pin clicks. A Pin click can be a close-up or a save that never reaches your site. Read the outbound-click column, not the total-click column, or your cost per real visit will be understated.

Clicks that land on your site are the only ones that count.