Carousel Ad

A carousel ad is a single Pin holding 2 to 5 swipeable cards, each with its own image and destination link.

You load between two and five cards, and every card must share one aspect ratio, either all 1:1 or all 2:3, with no mixing. Each card can point to a different URL, so one Pin can route to several products or pages. Carousels let you show multiple angles, features, or items without spending a separate impression on each.

A skincare brand builds a four-card carousel walking through a routine, cleanser to serum to moisturizer to SPF, each card linking to that specific product.

People do not always swipe. Only the first card is guaranteed to be seen, so a carousel that buries its strongest image or offer on card three wastes it. Lead with the card that would work as a standalone ad.

Front-load card one. The rest is a bonus.