Pinterest Ads Manager

Pinterest Ads Manager is the self-serve platform where you build, launch, and report on paid campaigns across Pinterest.

You log in with a business account, then create a campaign, set an objective, define ad groups with audience and budget, and attach the Pins you want to promote. Reporting sits in the same place, so you check spend, clicks, and conversions without leaving the tool. Everything from bid type to placement to conversion tracking is configured here.

A homeware brand opens Ads Manager, picks Conversions, builds one ad group targeting a keyword list around "small kitchen storage," sets a daily budget, and promotes six existing product Pins. Two days later they read the results table to see which Pins drove add-to-cart events.

It is not the same as the Business Hub. People conflate the two. The Business Hub holds organic analytics, audience insights, and trends; Ads Manager is where money moves. You need the account to reach both, but the paid controls live only in Ads Manager.

One tool, whole funnel, single login.