Lead Gen Forms

Lead Gen Forms are in-platform forms that capture leads inside LinkedIn, prefilled from the member's own profile data.

You attach one to a campaign, and when a member clicks, the form opens already populated with their name, work email, job title, and company from their profile. They submit in a tap or two without leaving the feed, and the lead lands in Campaign Manager or your connected CRM.

A software firm swaps a landing-page campaign for one with a Lead Gen Form and watches submission rate climb, because nobody has to retype details LinkedIn already holds. The tradeoff shows up later in the sales calls.

Prefill raises volume and lowers intent. A one-tap form means people submit without much thought, and the work email is the one on their profile, not always the one they check, so lead quality per submission runs below a form the prospect filled out deliberately. Judge these on qualified pipeline, not on raw lead count.

Easy to submit cuts both ways.