Gain Friends

Gain Friends is a LINE-specific objective that optimizes for people adding your LINE Official Account as a friend.

You pay on a cost-per-friend basis, and LINE targets users likely to follow. Each new friend becomes someone you can message directly through the Official Account afterward, so acquisition here builds an owned channel, not just a one-time impression.

A cafe runs a Gain Friends campaign offering a welcome coupon, and every add becomes a friend it later broadcasts weekend promotions to.

A friend is only worth the messaging behind it. Buying friends cheaply feels like a win, but if you never broadcast to them, or spam them until they block you, the acquisition cost was pure waste.

Gain Friends is the one objective that builds an audience you keep.