Chat List Ad

A Chat List Ad is a paid placement that appears inside the Chats tab, the list of conversations users open first when they launch LINE.

You select it as a placement in the LINE Ads platform and it renders among the chat threads on the main tab. This is the surface users touch every session, so impression volume is high and the context is functional rather than entertainment. You run it for direct response, friend acquisition, and traffic, and you keep the creative tight because people are scanning for a specific conversation, not browsing.

A food delivery service places a single-image ad with a clear offer in the chat list; a user opening LINE to reply to a friend sees it near the top of their threads and taps through to the ordering page.

High visibility cuts both ways. Because the ad sits where people expect their private chats, an intrusive or badly matched creative reads as an interruption and gets dismissed fast. Frequency discipline matters more here than on browsing surfaces, so cap exposure before fatigue turns your best placement into wallpaper.

Everyone opens it. Respect that.