Amazon Attribution

A measurement tool that credits off-Amazon traffic, from search, social, and email, with the sales it drives on Amazon.

You generate attribution tags inside the console, append them to the URLs in your external campaigns, and Amazon reports the clicks, detail page views, add-to-carts, and purchases those sources produced on the Amazon side. It closes the loop that external ad platforms alone cannot see.

You tag the links in a Google Search campaign, and the report shows that campaign drove a measurable set of Amazon detail page views and purchases you could not see before.

It is a measurement window, not last-click truth. Attribution credits within a 14-day window and misses the shopper who sees your external ad, then goes to Amazon and searches your brand separately. Read it as directional signal on which external channels move Amazon sales, not as a precise ledger.

It tells you off-Amazon spend is working. It does not tell you exactly how much.