Amazon Marketing Cloud

Amazon Marketing Cloud: a privacy-safe clean room where you run SQL queries against pseudonymized, event-level Amazon signals.

Your data and Amazon's sit inside the clean room, and you query aggregated results without any individual user record leaving it. It lets you build custom attribution, measure reach and frequency across Sponsored and DSP, and find audience overlaps that the standard consoles never expose.

You query how many DSP-exposed shoppers also clicked a Sponsored Products ad before buying, and get the size of that cross-channel path as an aggregated count.

It is a query engine, not a dashboard. Outputs are aggregated behind minimum-count thresholds, and no row-level user data comes out, by design. People expect a report they can skim and instead find a system that needs SQL and a real question. Without both, it sits unused.

The value is in the questions you can write. If you have none, the clean room gives you nothing.